195 effects. All running live.

Essay

Why fast pages sell more

A visitor decides in the first second whether a page feels quick. Anything that moves before the content is ready reads as a delay, not as polish.

Start with what the reader came for. Load the headline and the main image first, and let decoration arrive once the page can already be used.

Measure the wait people actually feel. Largest Contentful Paint tells you when the main thing appeared; Interaction to Next Paint tells you whether taps respond.

Cut what nobody would miss. A second font weight, an autoplaying carousel and a chat widget on every page each cost more than they return.

Then add motion back where it explains something: a product turning, a price updating, a form confirming it was sent.

End of article